Sunday, November 2, 2014

It's Better with Butter

With the holiday season right around the corner one will want everything from their dinner napkins to their nails to be prim, proper, and polished. For ladies who enjoy manicuring their nails I suggest Butter LONDON. Butter LONDON is a cosmetics brand specializing in "nail lacquers" and cosmetics with the tagline, "colour not carcinogens". 


According to butter LONDON: 
"We believe in rock and roll, Great Britain, and fashion. We’re obsessed with color, unbridled creativity, and self-expression. Our shades are created for the catwalk alongside the world’s top fashion designers—putting you in the front row every day. Butter LONDON has always been dedicated to creating high-fashion color without compromise, so we never add formaldehyde, toluene, DBP, phthalates, or parabens to any of our products. Sophisticated enough for the most posh dressing table, butter LONDON is the go-to brand for high-fashion beauty." 
Butter nail polish sells for $15 a pop and while that is slightly more expensive than their competitors (OPI nail polish retails for $9.50 a bottle) it is worth the splurge. Butter is a "3-FREE" company meaning that their polish formula is free of formaldehyde, toluene, DBP,  and phthalates & parabens

What is formaldehyde?
  • Formaldehyde is highly toxic to all animals, regardless of method of intake
  • In 2011, the US National Toxicology Program described formaldehyde as "known to be a human carcinogen"
  • Used to make fabrics crease-resistant
  • Used to make components for the transmission, electrical system, engine block, door panels, axles and brake shoes
  • Embalming agent (Ever dissected a frog, pig, or cat in high school? Well that pungent, eye burning, throat scratching odor was formaldehyde!)

What is toluene?
  • Typical smell of paint thinners
  • Used as an inhalant drug for its intoxicating properties
  • Has potential to cause severe neurological harm
  • A common solvent, able to dissolve paints, paint thinners, silicone sealants, many chemical reactantsrubberprinting ink, adhesives (glues), lacquersleather tanners, and disinfectants
  • Can be used as an octane booster in gasoline fuels
  • Inhalation of low to moderate levels can cause tiredness, confusion, weakness, drunken-type actions, memory loss, nausea, loss of appetite, and hearing and color vision loss.
  • Commonly used plasticizer
  • Added to the California Proposition 65 (1986) list of suspected teratogens in November 2006.
  • It is a suspected endocrine disruptor
What are phthalates?
  • Endocrine disruptor
  • May be link to breast cancer
  • Mainly used as plasticizers (substances added to plastics to increase their flexibility, transparency, durability, and longevity)
  • Used in a large variety of products: coatings of pharmaceutical pills/nutritional supplements, gelling agents, lubricants, glues, agricultural adjuvants, building materials, personal-care products, medical devices, detergents and surfactants, packaging, children's toys, modelling clay, waxes, paints, printing inks and coatings, pharmaceuticals, food products, and textiles.
  • Used in a variety of household applications such as shower curtains, vinyl upholstery, adhesives, floor tiles, food containers and wrappers, and cleaning materials. 
  • Commonly found in personal-care items such as perfume, eye shadow, moisturizer, nail polish, liquid soap, and hair spray
What are parabens?
  • Widely used as preservatives by cosmetic and pharmaceutical industries
  • Can be found in lotionsshampoosshaving gelspersonal lubricantstopical pharmaceuticals, spray tanning solution, makeup, toothpaste, etc
  • Used as food additives
  • Found in breast cancer tumors
Also, when used with Butter's base coat (which can even be worn alone as a flawless, matte nude!) and top coat your manicure will last significantly longer than other polish combinations. Trust me, this past summer my Butter mani and pedi (base coat & 2 coats of color & top coat) stayed strong and chip-free for 2 weeks of sand, sunscreen, swimming pool water and the Caribbean Sea.

Butter has an array of dazzling shades that will surely appeal to everyone. Bright, dark, glitter, metallic, pastels... the list is endless and for the ladies who enjoy sporting multiple shades at once the color combinations are infinite. For anyone enjoys upscale beauty brands, check out butter LONDON and I assure you that you will feel like a kid in a candy shop while browsing the lacquers.

Is the price worth it? YES! Nails are porous and nail polish formulations may include ingredients that cause cancer in humans, or are toxic to the central nervous system. The "toxic-trio" (toluene, dibutyl phthalate and formaldehyde) cannot be inhaled or absorbed because it is not found in butter LONDON nail lacquer. One can get brilliant results and beautiful consistent coverage without the carcinogens. Butter LONDON lacquer is truly color without compromise!


Sincerely,
JEN



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